The good fight
Supporting West Virginia’s largest, comprehensive cancer care program is something at CRA we take very seriously. Since 2007, CRA has supported the communications and development initiatives for the Mary Babb Randolph Cancer Center gratis. Most recently, CRA developed the branding for the 24th Annual Benefit Gala and Grand Opening Celebration and the center officially opened its doors with a ribbon cutting ceremony April 16. CRA created the logo and designed the invitation package, event programs, signage and menu cards.
“CRA has been a long-standing partner for the Mary Babb Randolph Cancer Center and supporting our various development initiatives both large and small,” said Will Armistead, director of development. “The support for our signature fundraising events is a tremendous contribution and we are very grateful.”
The weeklong celebration identity “Share the Journey: Developing Partnerships. Leading Innovation. Creating Hope.,” was developed by CRA in conjunction with the WVU University Advancement and marketing team and the marketing communication staff at WVU Hospitals and it captures the essence of and will support the overall identity for the center moving forward.