Snap to it
Sometimes, a great idea is just a snap – at least that’s the way it was for Kim Quillen. Quillen designed a line of sandals, called Convertibles, which feature decorative tops which can be interchanged to match an outfit. When Quillen was ready to take her idea to market, she needed a great corporate identity and turned to CRA.
With the product name and tagline already selected (Convertibles – Just pop the top and go!), the CRA creative team worked to develop a logo which captured the feminine essence of the product as well as the convenience of matching your shoes to every ensemble in your closet. The result was a terrifically colorful design of pink and green with an illustration of a woman driving a convertible with shoes piled in the backseat.
Upon approval of the logo, CRA created trade show booth signage, collateral materials to be disseminated at trade shows and product packaging.
Read more about Kim Quillen and Convertibles in the Charleston Daily Mail.