CRA with the assist
The University of Richmond turned once again to CRA to develop both the men’s and women’s basketball posters highlighting the 2009-2010 season. Both feature each team’s five starters however have very different looks.
“We wanted to make them look distinctive from one another while still falling under the same brand,” said creative director Matt Fidler.
The women’s poster was styled to look like a piece of modern art. All colors are pulled back to gray except for the team colors of red and blue. A background of broad brushstrokes, spider webs and the Richmond Spider icon add
to the modern art feel. The men’s poster was designed to highlight the team as Richmond’s team. Working with Scott K. Brown Photography, CRA shot both the team and the Richmond skyline.
“We posed the guys to look like defenders of the city,” said senior graphic designer Robb Major, “They really got into it and both posters turned out great.”
View additional work for the University of Richmond.